We are thrilled to announce our new partnership with the Aubrey & Marla Dan Foundation.

It's back for 2026! We will be running our popular Cowboy Up for TUFF 50/50 Raffle again this year, starting May 15th (it will run until Rodeo finals, October 19th 2026) with the support of the wonderful Ram Rodeo team.

It’s coming!!! The 2026 TUFF Clothing Sale will be taking place on October 2nd (one day only this year!)

TELUS Community Boards donate $10,000 to give trafficked youth an opportunity to participate in equine therapy for mental health with the TUFF Therapeutic Riding Program.